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Marquette, MI--About 60 publishers and authors from around the Upper Peninsula gathered at Peter White Public Library Saturday for the 10th Annual Meeting of the Upper Peninsula Publishers and Authors Association (UPPAA).
Author and UPPAA President Lisa Shiel welcomed members to the educational conference.
During breakout sessions, Lisa delivered a writing session entitled, How to Create a Blog That People Will Read and Love.
Lisa's blog, Backyard Phenomena, explores the paranormal. Her book, Backyard BigFoot, is available at her Google blogspot at http://backyardphenomena.blogspot.com.
Lisa's "blogger" educational session included information on the best free Internet tools for blogging, how to attract viewers to your blog, how to read statistics, and how to design your blog.
UPPAA President Lisa Shiel Welcomes Members to 10th Annual Conference at Peter White Public Library in Marquette Saturday
The conference keynote speaker, Jerry D. Simmons, shared wisdom gained from his 25 years in publishing at Random House and the Time Warner Book Group. Jerry worked on numerous bestselling books, including The Celestine Prophecy.
Jerry founded the websites WritersReaders.com and Nothing Binding.com, and the newsletter TIPS for WRITERS. His latest book, What Writers Need to Know About Publishing, gives writers, especially independent publishers and authors, advice and information from an industry insider's view.
Jerry encouraged the audience with tips on self-publishing, marketing, the future of eBooks, and the Internet frontier. Jerry said one big advantage small publishers have over big publishing houses is the ability to know their customers, which allows small publishers to market directly to chosen audience demographics.
Jerry D. Simmons inspiring publishers and authors at Saturday's UPPAA conference in Marquette
Publishing 101 by Walt Shiel
Book Reviews: How to Get Them and How to Use Them to Sell More Books by Tyler Tichelaar
Writing Workshop by Terri Martin
Book Printing 101 Working with Your Printer by Cheryl Corey
How I Sold 80,000 Books and How You can Too
by John Walker
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